Recently, Google has launched their own Ad management software called Google Ad manager which allows publishers to manage ad placement on their sites/blogs.

To use this service, users will have to add their ad code into the manager and implement the generated code on their blogs. The service then tracks the page views and CTR on each ad unit, complete with statistics and the ability to geotarget or other break downs on each unit. Google Ad Manager also supports locally sold ads, for example Ad Manager like OpenAds supports direct sale advertising as well.

The service supports formats including graphical display, video and text ads. This service is currently in beta stage and does not allow direct registration for the service. No matter, the service is free of cost but you will need an invitation to enter. You can apply for the invitation online here. The service will be launched soon for all people.

In terms of Google, the service looks appealing and when it eventually opens up will no doubt find a willing user base. It’s yet another example of Google knowing no bounds in its quest to know everything about every person and site.