Bollywood Movie: Striker to be premiered online on Youtube

Striker, to be the first Bollywood movie which will have its premiere online on Youtube. It is the new mode of publicity adopted by Indian Film-makers to reach wide audience all over the world. It will be premiered simultaneously with the worldwide release on 5th February 2010.

Producers, Indian Films have collaborated with YouTube to launch the film simultaneously with it theatrical release on February 5. The movie, however, will be not be available for the YouTube users in India.

The film is based on true story about a carrom player from Mumbai starring Siddharth (as Suryakant) and Padmapriya (as Madhu). The film is directed by Chandan Arora, and produced by The Indian Film Company in association with Studio 18.

“Striker’s premiere on YouTube is yet another feather in our cap as YouTube is the world’s most popular online video community. We are excited about this association as this will help us reach out to our audience in a focused manner and a very cost-effective way,” Sandeep Bhargava of Indian Films said.

Sometimes, the film doesn’t get a chance for overseas release because of low value of actors (not so popular) so, I think its an effective way to promote films online and curb piracy as In the US, ‘Striker’ will be available for rent of $4.99 on YouTube while in other countries the film will be available for free on Studio18′s YouTube channel.