WTF: Apple Wants to Register Leaf in Their Logo as Trademark

Apple is already infamous for patenting weird things but now, this is ridiculous. They took one more step ahead this time. It is completely beyond my understanding and common sense to register the leaf above apple in their logo. And that’s the reason, people make fun of iPad and iPhone.

This bizarre proposal was made at the European Trademark Registry, the European body responsible for the protection of intellectual property on 3rd December 2012. And despite looking like just another one of those useless records that serve only to play with the system, the consequences can be much more serious than they seem.

The Leaf in logo isn’t any complex shape but a simple oval. So, they are basically trying to register a geometric shape which is used more often. Web Graphics designers will be directly affected by this move because it is a shape used while creating logos for brands and other visual works.

According to Register, Trademark application covers 10 classes of products including computers, jewellery, educational material, footwear, film streaming services and paper packaging for audio tapes. Apple covered almost all categories, even those where Apple does not act.

So, any sharp ended oval like shape cannot be used in any of your work if trademark is granted. And doing so will result in legal action from Apple, Inc. Cupertino. This will be a huge headache for everyone.

Now, that’s Apple. Always thinking different.

What’s next? White space around the leaf?

Somebody Please Stop this Company.