5 Free Social Media Brand Monitoring Tools

Have you ever tried to find out what people are saying about your brand? As social media optimization (SMO) is enlarging with its presence, most of the businesses are now engaging with their customers on social media sites like twitter, facebook & linkedin etc.

More & more people are revealing their likes or dislikes about a brand on those sites, but one finds very tough to keep tracks of those conversations of customers online. Therefore, we need a tool where we can monitor & know what actually people are saying about our brands.

Free Social Media Monitoring Tools

There are plenty of paid tools available online but we’d like to address some free tools. <Image Credits >

Below are Free Social Media Monitor Tools

1. Social Mention

This is one of the best social media monitoring tool available online where you can find each & every data about your brand. There are so many options available in this site such as

  • Top Keywords – Where you would find the keywords which speaks about your brand
  • Top Users – Users who are ranting about your brand
  • Top Hashtags – consisting of your keyword or brand name
  • Top Sources – sources where you were getting involved

I think one should use this site to monitor not only theirs but also of their competitors to understand where their competitors are heading in social media.

2. Ice Rocket

It’s also one of the good social monitoring site, it acts more like a search engine but provide results from blog, twitter, myspace, images, facebook, videos  & more.

3. Backtype

This is a good site where you can see the analytics of your site tweets & comments on weekly basis. You can also compare your social media presence with competitors who are engaging online.

4. Twazzup

Interface is not so overwhelming but overall a good site to know the on which keywords your brands are mentioned in a tweets.

5. Addict-O-Matic

Addict-O-Matic is one such tool where he gathers info about your keyword or brand across the web such as bing, google blog, tweetmeme, youtube, yahoo, wikio, twitter & many more.

Those are the 5 social media monitoring tools which are good enough to know more about your brands. Which other social media do you use to monitor your brand?

Guest Post by Hyderali Shaikh who is a SEO Analyst at Channel Frog. He loves babbling about SEO, analytics, blogging, SEM, social media etc. You can follow him at twitter @hyderali_

Click Here to Leave a Comment Below 1 comments
Olivia Merchant - February 23, 2011

The above mentioned are truly a big sites with good features but one should try with TrackThisNow. It is a tool that comes up with a package of all features that you think of.
1. TrackThisNow track from 20 different search engines for your brands/products/topics and email you the only the new results everyday.
2. Updates with the help of Map Features according to the specific region or cities.
3. Result from Top Sources.
4. Jobs on Map or Stream wise.
5. Top Ranked Blogs,News,Books, Images,Videos
If you haven’t used it before the free service is here


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