Simple Tips to Increase Adsense Income
Few days before I wrote that Adsense is losing popularity and that because of it’s lowering income. Many bloggers simply hate adsense, I too was fed-up with low income but I tried experimenting new things with adsense units to improve blog income. Here, I would like to share those simple tricks and tips for improving Adsense revenue.
I have implemented them myself on my blog and hope they yield good results for you.
Blend your Ads
- You should choose colors of the units effectively. Try to make it look natural, Insert it inside the post in a manner that reader could not differentiate between Ads and post text. Don’t use shaggy and non-matching colors in order to catch eyes of visitor. It catches the eye long enough to feel nonsense coming on.
- Try to avoid Border color option in your content units as it differentiates your ad from other portion. It simply means that “Here’s my Ad, don’t look at it.” It acts like a cage or prison for your ads.
- If people can easily spot your ads as soon as they find your site, they learn to avoid them. And never… ever… put them all by themselves at the bottom of the page. FACT: Most readers never make it to the bottom of your page!
Effective placement of Ads
- Place your Ads on high profile areas. You can know which area of your blog appeals most and place those units by taking it into consideration. Don’t go hiding ads in the bottom corner and then complaining that Adsense sucks and you aren’t making any money.
- Use the Google Heatmap (pictured below) to help you determine where the best spots are to place Adsense code. The best area is right above content. The orange areas are hot zones, the yellow is mild, and the white is ice cold. This will vary blog-by-blog but it’s a good general indication of what works.
Use competitive Ad-filter
- There are some advertisers on Adsense which pays as little as 0.01$ Use ad-filter inside your Adsense account to block these sites from advertising on your sites.
- By using the filter, you can block these sites from advertising on your blog. In your Adsense control panel simply click on the “Competitive Ad Filter” tab and enter the URL you wish to block. It’s that easy.
Keyword Targeting
- Try to use that keyword or phrase as much as possible, without becoming too repetitive and Google will pick that up and match it to relevant ads.
- Using <!–google_ad_section_start–> at the beginning of the section you want to target and <!–google_ad_section_end–> at the end of the targeted section will ensure that Google delivers relevant ads to your site.
My experiment with Adsense
- Few days back, One of our reader Asantha de Silva insisted me to place only one ad unit instead of three as its the maximum limit. So, I removed sidebar ads and wrapped only one inside the post in a natural way.
- Surprisingly, Adsense revenue got better than before.
Above all else I recommend experimenting. What works for other site might not necessarily work for yours. Try different ad sizes, shapes, and colors. Put them in your post, above your post, in the sidebar. Just try new things until you find what works for you. But remember… track your experiments so that you’ll know what works!
