There is also possibility of integrating Reliance BigFlix to Apple TV in India like they have NetFlix in USA.

Thanks for clarifying about your perspective.
* I agree on that Apple TV is not for the people who still own CRT TV.
This fits perfectly well for the people who have invested in LCD/LED TV few years back and also own Apple Devices. Smart TV option was not there for many in the budget in last few years.

* Apple TV shows all the Radio Stations as listed in iTunes area. Most of these are 128 Kbit high quality.

* Regarding renting or buying movie, I understand Indian approach. You can find plenty of Bollywood movies these days on YouTube with official release. I’ve covered this on recent post on my website.

* In case of Apple TV you can use iPhone & iPad screens for input. In recent version they also started supporting bluetooth keyboard. Looks like they are setting up stage for iOS Apps 🙂

* Whole idea of bringing Apple TV to India is because imports of Apple TV from gray market were increasing, so Apple thought of streamlining the store and TV first in Indian market. I am sure by the christmas 2013, Apple is going to announce something really big on the lines of Apple TV.

If the talks with BSNL/MTNL works out or any collaborative effort as such materializes, then yes the Apple TV might be standing with a value proposition for the Indian customer, but otherwise it would be just a product from Apple that made some noise upon its launch and did nothing later. And of course pay on as you go on isn’t exactly seen as a fab fad in the Indian entertainment content subscription market.

For Indians, Definition of Television set is to get daily soaps and Reality show entertainment. If the news of collaborating with BSNL IPTV is true, then it would be a great combo.
Even I may give a thought for purchasing one 😉

Hi Deepak,
Thanks for your inputs but what I feel that these benefits are still not so valuable.
Assuming a person with CRT TV will never buy Apple TV, I want to tell you that-

*Youtube and Vimeo videos can be directly played on Smart TVs starting from 28K. I recently bought Samsung LED Smart TV (for 36K) and it has those features inbuilt.
*Moreover, Samsung App Store lets me download many more apps like FB, Twitter, etc. (which are pretty useless because It will take ages to type status update with remote.
*Smart TVs also include Internet Radio stations. ( I don’t know exactly which ones are included and what different is offered by Apple).
*About Buying and Renting, Indians really don’t like to spend 😛
Those DTH service providers offer a movie for 25-40 Rs. but I haven’t seen anyone taking up that too.
*Airplay is the only one feature that I agree as a valued one. But again, person should own an iDevice already.

Simply, Consumer will compare it with what he already has and what can be brought at minimum price value. So, I think Apple TV would stand nowhere.

Apple is in talks with BSNL / MTNL guys for IP TV integration. if it works out, you may get entire set of channels on Apple TV, just like set top box. By the end of 2013 Apple would have endorsed with major Channel brands to offer better Apple TV experience internationally.
There is also possibility of hooking Apple App store and SIRI to Apple TV.

One may have spent 50k for an LED television and 25k on Home Theater speakers. Unfortunately there is no way to connect internet to this powerful infrastructure. Spending Rs. 7900 to integrate everything together is really worth.

What Indians are going to miss is only some American sports content, Netflix & Hulu. I would say you still get 75% or more value out of this box.

What do you think?