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The entire process of building a mobile app is a long and tiresome on-going journey that starts from the stage of R&D to the final phase of marketing the mobile application. Today, designing and developing an app is not that difficult anymore as more and more mobile app development companies are entering the industry.
But the same cannot be said in the case of promoting an app or mobile app marketing. This is because app promotion requires to study the targeted market in-depth and construct a marketing strategy for the app accordingly. The mobile app marketing also comes in handy if you are looking you get traction on major play stores like the Apple App Store and Google Play Store.
Along with this, app developers and app owners should also keep themselves up-to-date with the latest mobile app marketing trends and construct their plan accordingly. To get this point across more effectively, let’s start by covering the major segments related to mobile app marketing and the role of social media in it.
Ways To Boost Your Mobile App Marketing With Social Media
There are a number of ways that can be used to promote your newly built mobile application on social media, here are some of the most effective ways to boost your app marketing app marketing with social media:
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User Generated Content (UGC)
When it comes to the content, your first and foremost thought should be to create the content that can further provide the app users with some relevant information. So always aim to create value based data and focus more on UGC (User Generated Content) that is informative, high quality and unique in nature.
This way you can assure that developing value-based content is keeping your target audience engaged and hence increasing the user engagement rate as well. For instance, video content is at its peak this year so why not create interesting videos with respect to your app and share them on social media platforms like YouTube, Twitter, Facebook etc.
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Rewards
One of the things that are highly effective in attracting users to your platform or in our case, to your mobile apps is rewards. Yes, that’s right! The reason behind this is that customers require a little push or motivation in order to perform the desired action that is beneficial for a business.
There are various methods that you can be used to encouraging the targeted users to download the app or refer it to their friends and family like additional credits and rewards. For example, in a gaming app, users tend to get virtual currencies for completing the mentioned tasks.
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Twitter
Hundreds and thousands of users access this social media platform on a daily basis, making it one of the leading social media platforms out there. Many marketing experts use Twitter to get updated with the latest news and occurrences happening all around the world. So one can even say that ‘one right tweet and you can go viral on twitter’.
Apart from this, Twitter also provides you with the opportunity to reach influencers and collaborating with them to drive your mobile app installs to an audience that is relevant with respect to your application.
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Feedback
Another thing that plays a very crucial role in the process of mobile app marketing is the feedback i.e. the reviews and options of the users about your application. There are two main types of reviews i.e. positive review and negative review.
Here both of these reviews are equally important as positive ones tells you about the app features that users are liking and on the other hand, negative review throws light on the part of the app which needs improvement.
By keeping the above-mentioned points in mind, you are not only marketing your mobile app in a cost-effective way but also making the most of the different resources available to you through the means of social media.
What are the Do’s and Don’ts of Using Social Media?
Now that we have covered some of the most effective ways to boost your mobile app marketing with different social media platforms. It’s time to cover some major do’s and don’ts of using social media for the purpose of mobile app marketing:
- Do: As mentioned above, Twitter is one of the most powerful social media that you can get your hands on and the best part os that it is free. It not only allows users to interact with other users but also offers the opportunity to get updated with the latest activities, achievements and so much more. So make sure to promote the digital products and services provided by your app on Twitter.
- Don’t: A lot of app developers, app owners, and users might think that it is okay to delete negative comments but it is not. A mobile app with only positive reviews and feedback looks suspicious and people tend to consider them as fake. Here having a little bit of criticism can be actually constructive for your mobile application.
- Do: Another thing that you can do is request the app user to participate in your application. For this, you can directly invite potential users to your mobile app or else engage them with relevant questions that are somehow related to your app. For instance, you also have the option to ask the users to take surveys so that you can get a better understanding of what your target audience is actually looking for.
- Don’t: Last but not least, always make sure that you delivering content that is relevant to your targeted user base. This is mainly because sharing relevant information on social media platforms like Facebook and Instagram will make the user lose their interest in your mobile app as it may not be of any use to them. You can always go ahead and add a little bit of humor to make your content more exciting for the readers.
So these were some of the major dos and don’ts that cannot skip your mind especially if you are looking forward to making the most of different social media platforms for marketing your app.
