But many companies perform manual tests of their websites or Salesforce applications. This is costly, time-consuming, and inefficient.

But you can streamline your business processes. You can do this with AI-powered salesforce testing and web automation by reducing costs and staying competitive. This article explores how AI can help you automate testing and improve your business.

What is AI-Powered No-Code Automation?

Automated testing is a vital component of any software development process. But with Salesforce, manual testing can be time-consuming and challenging to scale.

It’s difficult for users to grasp the technical details of creating automated tests.

That’s why Salesforce no-code automation tools are so valuable. They allow anyone in your organization to create and run automated tests. Here, they need no coding skills. This is regardless of technical expertise or prior coding experience.

Benefits of AI-Powered No-Code Automation

Artificial intelligence is a powerful technology that can help your business. AI-powered Salesforce testing offers several benefits, including:

Handle the complexity of applications with lightning controls with ease.

Automated testing can be very complex. This is especially true when you need to test applications with several components.

With AI-powered Salesforce automation, you can use lightning control with ease. You can navigate the complexity of your application. It also aids you in creating and running automated tests.

Effectively deal with dynamically generated and nested frames.

When you’re testing an application with many nested frames, it’s tough to test them all.

With AI-powered Salesforce automation, you can use lightning controls to create tests. These tests can handle these applications with ease. They can still be readable by humans.

Seamless lifecycle management

AI-powered Salesforce testing allows you to create an automated testing environment. The environment covers various stages of the development lifecycle.

You can run tests before and after changing your application or website. You can also use AI for continuous integration, delivery, and deployment.

Codeless automation

Automation is an excellent tool for improving productivity. But creating scripts can be time-consuming. AI allows you to automate testing without having to write any code.

This saves you from having to dedicate valuable resources to writing manual tests. It also helps speed up the development process.

Quick turnaround

In the business world, time is gold, and AI allows you to get faster results. The ability to run tests with speed means you can uncover any bugs in your application faster. You don’t have to wait days or weeks for manual QA testers to discover them.

Automation tools can also retest after you have changed an app or website without help.

End-to-end validation

It’s not enough to test your app from the user’s perspective. You also need to validate that every module in your application works the way you intended.

Doing this can be difficult for a manual QA tester. That is because they may not access all the parts of an application or website. But AI allows you to test separate parts of a system. You can then combine them when you want for full testing coverage.

Self-healing

One of the most essential features of AI is its ability to self-heal. It can find the problem and fix it without human intervention when an error occurs.

This is an immense advantage over manual QA testing. The reason is that humans are far more limited in their abilities. They can only test one thing at a time and often miss things that computers would not have missed.

Detailed test scenarios

AI can generate detailed test scenarios based on your application or website’s requirements. Thus, it can create various tests with no human intervention required. This helps to ensure that you cover all potential scenarios.

By automating this process, you can save time and money. You don’t have to hire more people to create these scenarios manually.

Salesforce release alignment

Salesforce release alignment is a vital process. This process ensures you align your Salesforce release with your business’s strategic goals.

Salesforce release alignment helps ensure you release new features and functionality. It ensures that these features will help improve your company’s operations. This process aims to ensure that all releases meet or exceed customer expectations. It also helps them get more value out of their data than before.

You can ensure that your Salesforce release alignment is even more effective. This is possible with AI in the picture. Using AI, you can find exactly what your customers want and need. You can then use that information to create a more personalized experience.

This will help them get more value out of their data in the long run. It also ensures that you release new features and functionality and improve operations. 

Conclusion

AI has the power to take your Salesforce implementation to the next level. It can also ensure that it is not only effective but also personalized. This will help you get more value from your data and improve your operations.

The post <strong>Why Do You Need to Simplify Your Salesforce and Web Testing with AI-Powered No-Code Automation?</strong> appeared first on Blogsolute.

Every business needs to have an online presence to survive in the digital world. This means that marketers from various niches advertise, acquire leads, generate sales, and use different strategies to promote their business.

Building brand awareness has become essential in business so that you can attract a wider audience. It is shown that 84% of marketers claim brand awareness as their top goal. With several strategies and tactics out there, you can use these tips to improve on driving more leads for your business. An excellent web hosting provider can help you start your journey in this digital world.

A lead is a potential client that shows or has shown interest in your business. A lead can be an entire business or a single person. If they call you or get in touch with you through any means, then it is considered as a lead. But just generating leads is not enough, you must target the right audiences that have a higher chance of becoming a paying customer. Otherwise, you will spend time and resources on trying to convert leads that don’t have any intention of buying anything.

Brand awareness is just the first step but the complete journey of the project must be planned in advance. Companies can refer to readymade project proposal template to manage complex projects from definition stage to analysing the results.

Long-tail keywords

Search engines are getting smarter every day and their main goal is to provide users with the best links that are available online. Optimizing the content of your site, landing pages, and even targeted ads with long-tail keywords will help you generate more leads. Keywords are the foundation of SEO and it is crucial in increasing visibility and driving traffic to your site. Long-tail keywords are very specific keywords that are less competitive due to less traffic but they have the capacity to attract more leads. There are many tools out there such as Keyword Planner that can help you identify keywords that will be beneficial for your niche.

Pay-Per-Click Advertising 

Being one of the easiest and most effective ways to generate leads and sales for your business. There many tools and programs available online that can help accomplish your advertising goals. Advertising has always been a great way to attract leads, although the traditional method of magazines and brochures is long gone. With the rise of the internet and technology, you can now advertise online and pay only for the number of clicks you receive. You target very specific phrases in this type of advertising, so when that keyword is searched by a user. The chances of them seeing your ad and engaging with your ad are higher. The great thing about PPC is that you can adjust your budgets according to the results of your campaign. If your ad is performing well, you can increase visibility by targeting more key phrases. Although PPC may cost you some money, if a lead turns into a paying customer, you can get the best out of it.

 (Use these 5 Tips To Drive More Leads For Your Business. Credit: Pixabay) 

Optimize your website

You can have the best website online but it won’t do any good if no one is visiting your site. Search engines have made the user experience one of the most important factors when it comes to website ranking. User experience creates an online environment where a customer stays longer on your site, increasing the chances of conversion. If a potential customer lands on your site and can’t find what they are looking for or those who can’t find a way to purchase your product or service, they will bounce right off to a competitive site. That’s why, create a website with great speed, SEO, navigation, web design, readability, multiple landing pages, etc are all essential in creating a good user experience. Longer on-page time will increase the chances of converting your prospect into a paying customer.

Partner Local Businesses

Partnering with local businesses is a great way to generate leads and increase your customer base. Hosting events or attending events in your area will allow you to interact and engage with your potential customers. Networking with other business owners will build relationships that both parties can benefit from. You can even consider influencers who have a strong authoritative online presence that can build brand awareness and credibility. This will help you drive more customers and generate more leads for your website. Remember, while choosing a local business, make sure that they are relevant to your niche and relatively target the same type of audience.

Social Media Campaigns 

Social media is the place to be when promoting your business or a brand. With people active on social channels throughout the day, it is a great place to generate leads and drive people to your site. It opens up opportunities to interact with your targeted audience first hand by engaging in comments, replying to messages, and even answering commonly asked questions. When you build a valuable group of followers who are interested in your content, you can generate qualified sales leads and build everlasting relationships along the way. Monitor, track and re-test all your strategies so that you can make the necessary changes to grow your business.

No matter the business you are associated with, driving leads is essential to bring in revenue. Using the aforementioned strategies, you will be able to gain visibility on search engines and also improve your website overall performance.

The post Use these 5 Tips To Drive More Leads For Your Business appeared first on Blogsolute.

Macs are fast and efficient computers, and Apple’s engineers are working to improve these devices every year and come up with even more powerful operating systems like macOS Big Sur. 

However, if you own an older Mac and notice that after upgrading it to the newest macOS, the computer has slowed down, you might want to downgrade from macOS Big Sur and consider renewing your computer in the future.

And for those of you who have successfully upgraded to the macOS Big Sur, we have a great set of practical tips & tricks for the operating system.

Tip #1: Use the Control Center Widget

One of the most significant changes in macOS Big Sur is the Control Center widget that has been available on iPad and iPhone for years now and proved itself very convenient.

From now on, it is easier to access all of the important settings. To open the Control Center widget, simply click on the toggle icon on the upper right side of the screen. More to it, you can change which settings are displayed once you open the menu.

Tip #2: Enjoy the New Wallpapers

With each new macOS, Apple adds new wallpapers for its user’s enjoyment. To start using the newly designer desktop wallpapers, you do not need to download them from anywhere.

If you want to change the wallpaper, click the Apple icon from the top menu, choose System Preferences, and navigate to the General options. You can choose to use a dynamic wallpaper that changes according to the daytime or a still one.

Tip #3: Set the Color Scheme

The macOS Big Sur comes with a new multicolor scheme. To edit the multicolor option and choose the color for the main accent, you need to open the System Preferences menu and go to the General options.

Here, choose the first icon to pick the accent color that will determine how such items as buttons will look like. In addition, you can also tint the default wallpaper.

Tip #4: Speak Typing Feedback

If you have issues with your vision, you can now enable an option called Speak Typing Feedback to read out loud whatever you have just typed. 

Even if you don’t have problems with your eyesight but tend to leave many typing mistakes, this feature could save you some editing time. To enable this option, go to the System Preferences, click Accessibility, choose Spoken Content, and check the box next to the “Speak Typing Feedback” option. 

Tip #5: Check the Battery’s Condition

macOS has had the option that lets you check your Mac’s battery condition for a while now, but with macOS Big Sur, the data is more detailed than ever. If you want to see your battery usage statistics and condition, click on the battery icon located at the top-right menu and choose the Battery Preferences option. 

Here, you can view the Usage History for the last 24 hours or the last ten days that show you battery levels and screen on usage. Also, you can choose when you want to display off and other battery saving options.

Tip #6: Turn Off the Startup Sound

With the new macOS Big Sur, Apple has finally renewed Mac’s startup sound after many years. However, if you do not like the sound, you can turn it off.

To turn off the startup sound, click the Apple icon from the top menu, go to the System Preferences menu, and in the Sound options, uncheck the box next to the Play sound on the startup option.

Tip #7: Add Controls to the Menu Bar

If you wish to access specific controls even faster, you can remove them from the Control Center and pin them to the menu bar at the top of the screen. One of the two ways to do it is by dragging an icon from the Control Center straight to the menu bar where you want to place it.

Another way to edit your controls is by clicking the Apple icon, going to the System Preferences, and choosing the Dock & Menu Bar option. You should then navigate to the Control Center option, select the control you want to appear in the menu bar, and check the box next to the option “Show in Menu Bar.”

Tip #8: Open Notifications & Widgets in the Same Menu

Another new feature you can use is viewing the widgets and notifications in the same menu. To do so, you need to click on the date from the top menu, and it will let you view a list of widgets and notifications.

If you want to open an app that is related to a certain widget, simply click on the widget and it will navigate you to the desired app, same with the notifications.

The post 8 Effective Tips for macOS Big Sur Users appeared first on Blogsolute.

Most digital devices are home to lots of private data and information, this makes cybersecurity an issue of serious concern. If this information lands into the wrong hands, the damages could be dire.

Fortunately, securing your device is not difficult. You can use the help of some tools along with other good habits like setting stronger passwords and installing updates regularly.

Selecting the ideal tools can be overwhelming, especially for a beginner. First, the market is flooded with hundreds of security tools: second, you may not know which the right tool is if you do not have a good understanding of the threats that are at hand.

To help you make an informed decision, we will walk you through the major cyber risks and the recommended security tools that will help you keep your devices safe.

3 Major Cyber threats facing the public in 2020

Phishing

In a phishing attack, targets are contacted through email or SMS, and recently WhatsApp messages. These messages are from a criminal impersonating an important or legitimate contact.

The motive of the malicious message is to lure unsuspecting individuals into clicking a malicious link which redirects them to a fraudulent site where sensitive data such banking and credit card information is stolen through a process known as data harvesting. 

The common features of a phishing message include hyperlinks, the information may be too good to be true, or it may contain malicious attachments. On 15^th July 2020, and following the declaration of coronavirus as a global pandemic, attackers exploited California’s contact tracing program to launch a phishing attack that leveraged on the program. 

Ransomware

A ransomware attack is a money-making strategy where attackers invade your devices and hold the systems to deny you access. They then demand a certain payment known as a ‘ransom’. In most cases, ransomware attackers demand that the payment be made in cryptocurrencies.

This attack can find its way into your device through a deceptive link or a pop-up message. A defence contractor was in January 2020, forced to go offline following a ransomware attack. The CPI-California company was so affected by the attack, that despite parting with a ransom fee of approximately $500,000 it still wasn’t able to resume its operations by March 2020. 

Cryptojacking

This can be defined as unauthorized and illegal mining or stealing of cryptocurrencies. Criminals do this by hacking into a personal device such as a smartphone, or a tablet.

Cryptohackers can take advantage of any situation to spread their crypto-mining malware. For instance, when many people were mourning the death of famous basketball star Kobe Bryant, hackers staged his wallpaper which had a malicious code containing a harmful Trojan which once clicked on, would redirect victims to a malicious crypto-jacking website.

Security tools to protect yourself

It is impossible to discuss device security without mentioning an antivirus. However, as seen in the threats discussed above, the vulnerability landscape has changed. You need additional tools to remain and keep your devices safe.

Here are essential tools to protect yourself.

Email security

Email security tools scan all contents of an email to detect any potential threats and prevent them from making unauthorized access. Some of the security methods used by email security tools include mail encryption, the establishment of access controls and setting up email servers. 

These moves secure the user’s information and email accounts from hackers and other cybercriminals.

A VPN

You can also beef up your security by using a VPN. A virtual private network protects you by securing all your internet traffic. Your data is further secured using a data encryption technology which makes it unreadable by third parties.

Unlike many software, a VPN can be easily downloaded from a service provider’s website. The installation process is also easy and quick.

An Adblocker

An ad blocker is a security tool that protects you from being spammed with malicious pop-up ads and messages. Most ad-blocking tools are extensions and are compatible with popular browsers.

Given that an average person sees approximately 4000 ads a day, this security tool is an effective way to put an end to the disturbance and the risks that come with it.

Anti-spyware software

Anti-spyware software is a security tool that fights and protects you from threats that may be secretly spying on your online activities. These threats include password recorders and key loggers which run in the background; secretly snooping on passwords, usernames and other personal data.

Conclusion

If you are using your IoT device to access sensitive data, you must remain vigilant. Many dangers can happen if these devices are left unsecured. Understand the current vulnerabilities, then move with speed to stay ahead of the cybercriminals.

The post 5 tools to make your devices more secure in 2020 appeared first on Blogsolute.

Now to do this, you must be an expert in search engine optimization, and for those of you who are unfamiliar with it, you should know that there are two types of SEO, and the type which will help you rank your page more quickly is better known as off-page seo.

This is the type on which you must deal with the signaling and backlink related stuff! Backlinks are actually an exceptionally reliable way of getting your website to the top ranks, but many of you won’t understand it until we explain it completely!

Backlinks are the signals and the direction notes that shift the interest and the physical existence of the traffic from one page to another that is yours. In simple words, backlinks are the votes that you get from other reputed websites testifying the authority and the quality of your own website and content for that matter.

We want you guys to know that usually, people don’t get into this backlink mantra, and this is because getting backlinks is not that easy and affordable, and today we are going to give you a solution to this problem once and for all. We have collected the details about the top best backlink maker tools that you can use to get free backlinks for your website.

However, before taking any action on your own, take a consultation from Cincinnati SEO. It’s free of charge and always good to do the due diligence first from the professionals.

Let us get started with the names and the details of these tools without any further delay, keep in mind these tools are short-listed from hundreds of free and paid applications on the web, and these are one of the only tools that are responsible of getting you high authority, natural, relevant, trustworthy and free backlinks that will take your website to the next level!

Backlink generator tool by SearchEngineReports.Net

The backlink generator tool by the SER is a tool that is designed to create links and votes that can provide you complete assistance in terms of improving your search engine optimization and, of course, the ranking of your pages.

The ultimate purpose of this backlink generator tool is to simply help you get to the top pages in a few clicks. You should know that the placement of quality links can help you index your site in a jiffy, and you no longer have to worry about the time and money being spent on this matter.

The use of the tool is quite easy, and even a layman can understand in the first go of using this tool. Just go to https://searchenginereports.net/backlink-maker and open up the interface on your device. Now as the webpage opens up you will see a box in which you have to type down the domain address of the website for which we are going to get backlinks for, you can also use the copy-paste mantra to enter the domain.

Now when you are done with your input, you just have to click on the ‘make backlinks’ button below the box. In a few seconds, the tool will help you get high-quality links. You will also get to know about the availability of these links!

Backlink generator tool by the SmallSEOTools.com

Backlink maker tool by the small seo tools is one of the best tools on the web, and you should know that this tool has gathered a lot of fame because of its instant generation of links and not only simple but high-quality links for your website which needs them.

The backlink maker tools by the SST do a very clean and organized job in creating free backlinks for your website, and for this very reason, we will recommend you give this tool a spin.

Using this tool does not require any kind of effort and payments, and you just have to simply go to SST and navigate the backlink generator tool. You can provide the necessary information required by the tool and just click on the ‘get backlinks’ button. You will get your list!

Backlink generator tool by the Duplichecker!

People usually think of duplichecker as a plagiarism checker website, but you guys should know that the duplichecker is a very detailed platform for search engine optimization.

You guys must know that the backlink generator tool by dupli is the best tool that you can use to get organic traffic for a website that is the most crucial thing for search engine optimization and improvement of ranking position.

This is actually a third-party tool that can help you source the backlinks that you can also create from Google backlink generator but will provide more detailed information and more safety. The use of this tool is also very much easy and simple, and even an inexperienced person can make his way with this tool!

The post Free Backlink Generator Tools You Should Know About appeared first on Blogsolute.

With this view, Microsoft came up with three products that help in unifying and simplifying the data operations. They are Power BI, Power Apps, and Flow, and all this is collectively known as Power Platform. The Power Platform experts understand the importance of scaling up the operations in a fast-growing world.

Once the power platform is integrated into your system of operations, you can easily manipulate, automate, surface, and analyze data. The common data service (CDS) and data connectors essentially form the underlying data platform that makes the power platform work effectively.

Unifying the power platform into your system is not complicated, so let’s learn about how to maximize the benefits out of power platform apps.

It Uses Low-code Approach

Businesses run on a large scale, and simultaneously a massive amount of data gets created. To make the best use of data, you need to streamline the processes. To optimize, you need to create or develop highly tailored apps that help in the smooth flow of information.

Power platform apps provide help in attaining this goal. It does not require highly trained professionals to code a new app and extend its usability. Regular workers can easily create apps with a point and click approach; this indirectly reduces the burden of IT teams. It surfaces the key data into a user-friendly app to help data entry, wherein the users only see the information they need to fulfill a particular task.

Create Automations by Connecting 3^rd Party Applications

Power platform experts use power apps to create automated workflows between third party applications and Microsoft services. It reduces the time-consumption and the pressure on the staff from carrying out repetitive tasks.

Power app allows you to connect to Outlook, SharePoint Dynamics 365, also non-Microsoft apps like Gmail, Twitter, etc. It uses the pre-built automation templates within the flow gallery for common automation. You can set up alerts, push notifications, triggers without coding in a few minutes. It hugely contributes to reducing the human-error while managing the smooth flow of information.

Gain Business Intelligence in No Time

The collective services and products from Microsoft act as a business analytics tool. It allows secure connectivity to data sources in creating visuals so that you can gain insights into business intelligence. When you connect to on-premise data sources and third-party cloud services, you can create data maps, dashboards, charts, and visuals easily.

Power BI responds to your queries in no time so that you can study and analyze how your business is performing. Once you learn through the data where the flaws are, you can integrate tasks to improve your functions and eliminate the errors without much effort.

Boost your Productivity

Power platform apps help in building time-saving workflows into all the departments of your organization. It seamlessly integrates into an individual task and as well as large scale systems using hundreds of pre-built connectors.

This secures your flow of information and prevents loss of data. Additionally, it enables everyone to build a secure workflow without any coding experience. It automates the manual tasks with artificial intelligence and gives you more time to focus on strategic and high-value opportunities.

The post How to Make the Most of the Power Platform Apps? appeared first on Blogsolute.

An effective budget is important if you care about your business’s future and where it is going. A budget helps you make better decisions and it helps you understand which problem areas need to be worked on. However, budgeting isn’t easy especially for newcomers because there is so much there to be considered. There are some tips and strategies that will help you create and manage a budget for your startup.

You need to understand your business before you can effectively create a budget and manage it properly. That is, what type of business are you running? This will give you an idea about the type of budget that you should choose because there are so many types of budgets out there. For example, if you have a business that is seasonal then you will prefer creating a budget for each month or a few months clustered together such as quarterly. You want to think about the laws and regulations before you create a budget for your new business as this will impact the way you need to manage it.

The problem of many business owners is they do not take the time to create a realistic budget. A budget is not just a number game as many tend to believe. It is about how to manage money and everything associated with it.  This sounds easy on paper but is difficult when putting to practice. If you have started your business and you have some numbers to work with, then use that information to create the budget. If not, then you want to take all the factors into consideration. You can overestimate expenses because as you are operating you might have unexpected expenses and you don’t want your business to be crippled because of that.

There is always going to be something that will just come out of the blue. While you can think of all the things that can possibly go wrong, business is all about being able to handle the worst at the most unexpected time. This is why you should manage a budget by thinking about the future of the business. If you do well in a year then you will have a balanced budget. But instead of spending on things you know you can do without in your business, there is nothing wrong with saving up for the time when the economy won’t be so favorable to your business. You want to ensure that you do keep these things into account when you are creating a budget.

Startup business owners make the mistake of creating a budget by themselves without involving anyone else. Don’t be that person. While you may think you can assume the role of a money manager, it is best if you build a team when creating and managing a budget. Different employees will better know about when machinery needs replacement and they might be able to provide helpful insights that can truly make a difference to the budget. Involve your employees and you will be able to think outside the box. It will enable you to think creatively and better be able to manage your budget as there are many perspectives on the table.

How to implement financial management in your business?

Firstly, you should create a detailed budget so that you can understand it better when things don’t go as planned or something that you may have not accounted for in your budget comes up. While you can make a general budget, a detailed one makes it easier for you during the time of analysis. A budget is not set in stone so there is nothing wrong with being flexible when creating it. Circumstances will change and events will happen that might require you to change your budget. Be ready for that and don’t feel like you have failed at creating and managing a budget. Your budget will change according to how things play out and amending it is not the end of the world.

You should keep in mind that you are using the right tool for creating a budget. Instead of creating a budget and managing it in Excel, it is helpful for new businesses to invest in a small business accounting software tool. You can find online accounting software that helps you effectively create and manage a budget. Choosing a software tool for budget management should not be done in a rush because budgeting is something that is continuously going to be an important part of your business. You want to ensure that the software tool is helpful and enables you to manage the budget and create one with ease.

When you are creating and managing your budget, you want to be strategic when doing it and this is where a good financial management system comes in. Goal setting plays a vital role in budgeting; both in creating it and managing it. Creating a budget and constantly referring to the goals is important because it will help you analyze better. You will be able to make better decisions as a result of that too. When you have a goal in your mind then you can think about what resources are required and you can then get detailed about the expected expenses. This will make it easier for you and help you know realistically about the expenses which will help you create a budget that makes sense.

You can see there are many factors to be considered when it comes to budget management. Budgeting is not a one time job and you need to continuously work on it for it to work well for your business. That being said, the factors above are important and should be kept in mind when you are building a budget for your business. You should have a clear mindset when you are budgeting and you should always be open to new ideas. Budget can help you have control which is why it is such a vital business tool that you should make good use of. When you work with a budget you can get a better perspective of how things are running so you can make changes accordingly.

Another one of the main aspects that fall under financial management is staying on top of deadlines. You must avoid any delay in bill payments to stay on top of your finance game, and you can do so by meeting deadlines. You can do so by recording your expenses, the dates where the payments are due, and set reminders for future payments so that you don’t fall behind.

The post Budget Management Strategies For New Businesses appeared first on Blogsolute.

Website localization is a specialized form of localization under the area of website development, adapting your content that is suitable for your target audience. Give this post a quick read as finding the right localization service should be one of the first things in your localization checklist, especially when trying to cater a market as complex as the Indian market.

You’ll be needing all the professional help you can get as this article will help you understand why the Indian market presents unique challenges for web developers under the scope of website translation and localization. This article will also provide you with options in creating the right website for the Indian audience.

The Astronomical Growth of Indian Web Users

The sheer size and growth potential of the Indian web user audience is one primarily the reason why web developers should consider reaching out to the Indian market As of 2019, there are roughly less than 650 million Internet Users in India, most of whom are generally young.

With a population of nearly 1.4 billion, that’s nearly half of the entire population. And most of the Indian web users use their smartphones. But within less than a decade, expect that number is rise many times-fold. Simply put, there is a lot of untapped market potential in a country, particularly in rural areas where smartphone ownership is on the rise.

The Challenges in Localizing & Translating For the Indian Market

There is a very good reason why entities of all types and sizes still face trouble in catering to the Indian market. This is also true for the multinational corporations as well and up to this day, they’re still experimenting with new localization strategies.

The Indian market is one of the most challenging areas for international brands to make a dent one. Not only is it one of the most linguistically and socially diverse countries in the world, but they also exhibit unique content consumption and consumer spending habits compared to other cultures.

As stated, India has a population of nearly 1.4 billion and is the second most populous country on Earth, only before China. With a history spanning more than 4 millenia, naturally the regional populations of India have developed their own unique linguistic, cultural, social, and religious traditions that are truly separate from one another.

Translation Challenges and Why Translating to Hindi Is Not Enough

How linguistically diverse in India? Drumroll please. There are more than a 22 official languages in India, including English, plus thousands of dialects. This makes it a nightmare for anyone from any industry to translate for the Indian audience. You might ask “Hindi is the national language of India so why not get a English to Hindi translator?”.

Indeed, the Hindi language is the most spoken language in India with more than 500 million speakers. It is also the 4th most spoken language in the world after Mandarin, English, and Spanish. As the national language of India, Hindi is the official working language of the Indian government and the Indian business arena.

However, when localizing to the entire Indian country, Hindi will be one of your options. Indeed, since it is the official language, everyone is expected to speak Hindi. However, you should know that the adoption and enforcement of Hindi isn’t so cut-and-dried as one might assume.

Most of the Hindi speakers are concentrated in India’s northern and central region. There are actually strong regionalist sentiments within some people that strongly oppose the adoption and usage of Hindi.

They prefer to use their regional language instead and would avoid using Hindi entirely. Taking into account of the heated political and social climate surrounding the enforcement of the Hindi language is something that’s hard to ignore.

What about English? Again, the usage of English isn’t as simple as you might think. You can thank the media for the skewed impression of India as fluent English-speaking country. India’s global status as one of the top destinations of the BPO (Business Process Outsourcing) industry does perpetuate the impression that nearly everyone in India can speak fluent English.

You can definitely still use English, although the reality is that there are roughly 100 million speakers. That might seem a sizeable number but there are many Indians that prefer to read content that is available in their own regional language other than English. So that means even if there are Indian English speakers, it’s better to have it translated from English to Hindi and also to other regional languages that you’ll get to know further down.

Localization Challenges and Employing the Proper Localization Mindset

The localization challenges you will encounter will naturally depend on what type of product, content, and/or service you have. So instead of laying out every possible aspect of regional Indian cultures that you have to take into account, it’s better to give you what kind of mindset you can use to approach all of Indian’s regional cultures.

Ultimately, localizing to the entirety of India shouldn’t be the lens of your perspective. Instead, it would be more effective if you were to narrow your scope and localize to different regions of India. That would streamline your creative process and help you gain a much more organized localization strategy.

Here’s one example to help you understand the complexities of Indian’s cultures and how even one characteristic can have compounded effects. Take Hinduism for example. It is the most predominant religion in India. In Hinduism, eating beef is strictly forbidden as cows are revered animals. This presents a challenge to international food brands that have beef options on their menu.

McDonalds couldn’t use their iconic burger recipes that have beef patties. What they did instead was to localize their menus and incorporate chicken as the protein of choice. They further localized their recipes by incorporating local seasonings and spices to resonate well with the Indian palate.

Of course, there are many more to India’s cultures than just Hinduism and beef consumption. The main point to consider is that you should be flexible, even when it means compromising with your brand’s original image. Let that mindset dictate all of your localization strategies including your content localization and marketing localization strategies.

What Are Your Options in Optimizing Your Website for the Indian Audience?

Simply finding a professional Hindi translator that can translate English to Hindi and translate Hindi to English won’t exactly cut it. Coming up with a one-size-fits-all localization strategy for all of India isn’t the right perspective to have either as mentioned before. Here are your options in how to tackle such a complex market.

Offer Multiple Regional Language Options

On your website, present various language options for the Indian user. Your website should not only have the Hindi language option but other regional languages as well. These regional languages with sizeable numbers of speakers include Bengali, Tamil, Urdu, Telugu, & Marathi.

Your website will be more accessible to other regional language speakers. Although they do speak Hindi, some prefer content that is available in their regional language. So instead of settling with just a Hindi translator, you should also be on the lookout for Bengali translators, Tamil translators, Urdu translators, and etc.

But if you don’t have the budget to offer multiple regional language options at once, then you can start with the Hindi language and work your way to other regional languages one step at a time. 

Deploy Regional Multisites

Multisites is a WordPress feature that allows you to create & run multiple sites under a WordPress installation. Instead of having a one-size-fits-all website, multisites allow you to further tailor your content and aesthetics to your target audience. Another significant advantage of multisites is convenience.

Since they’re all integrated under the same WordPress installation, it provides you with a central network to manage your different sites. This means you don’t need to waste time switching to different accounts and complicating your website management routine. That can make all the difference in terms of convenience for the website owner and development team.

Each multisite will be translated and optimized in their prescribed regional language such as the Bengali language, Tamil language, and etc. This is an almost guaranteed way of driving the whole of India’s traffic to your website. Of course, it isn’t that straightforward as even localizing and translating just one website is resource-intensive.

You have to provide thoroughly curated and optimized content for each regional multisite to maximize their effectiveness. But if done properly, it’ll give your website a significant foothold and greater brand reception among the Indian web users.

Incorporating Unicode Support

Since there are multiple languages in India, you are correct to expect that there are also multiple writing scripts. The most predominant writing script is Devanagari used in Hindi, Nepali, and Marathi. 

Related Post: The Story of India’s Many Scripts

Other writing scripts include Gurumukhi, Gujarati, Odia, Telugu, and Tamil just to name a few.

By incorporating Unicode support in your websites, your website can accommodate and display most of the available writing scripts—the Indic writing scripts included.

Hiring a Professional Translation Agency: Final Takeaway

To tackle a challenge like that means you need all the help you can get as mentioned way back in the beginning. You need to get in touch with a professional translation agency that provides both translation and localization services. Their specialized services even include website translation, content localization and translation, marketing localization and translation, and etc.

Ensure that they have experience in dealing with the Indian market and they actually coordinate with native speakers that can speak Indian’s regional languages and not just Hindi. They will ultimately guide you throughout the process from market research to actual website deployment.

If you’re overwhelmed by the mountainous pile of challenges presented to you already, you’re not alone. It’ll give you some assurance that even the big shot multinational corporations are scratching their heads until now. Everyone is still experimenting on finding out the best localization strategies that suits their line of industry and the Indian audience.

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Whether you are looking for a comprehensive solution to implement throughout the company or a specific function like demand planning software, it can be very difficult to be sure you are selecting the best partner for you. Here are four questions to ask throughout the selection process.

What Can You Do For Us?

Before asking this question, figure out what you need. Generate a precise and exhaustive list of requirements. If the software you are considering offers solutions to every item on the list it will should be a perfect fit. However, you likely have information technology already in place, so be sure the new software will coordinate with legacy systems or replace them completely with little headache for users. Because each company is unique, be sure your IT experts will be able to make adjustments to fit your specific situation.

How Much Will It Cost—Really?

Every business project has a budget, and since most IT projects don’t directly generate income top executives may be less forgiving about overages. Be sure the price quote falls within the proper range even after all possible issues and add-ons have been included. Time is money so get a commitment regarding timeline too. If you need to go live with the new system in three months and they estimate six, you need to look elsewhere. Quick implementation may prove just as important as affordable pricing.

What Will We Receive?

When choosing software, your primary concern is functionality. To avoid costly legal troubles and embarrassing media attention, security should be the next priority. However, there is much more to it than that; the purchase will include more than a box to click and an install wizard. Professional installation on all hardware, user training and post-installation support are essential to successful implementation of any new IT system. No matter how sophisticated any aspect of technology is today, there will be a more robust version tomorrow, so obtain a guarantee of updates, patches and upgrades that will keep your firm current.

What Happens Next?

Companies have to be flexible enough to scale up, specialize, diversify, adapt and grow. Make sure the software will expand to accommodate the most likely eventualities. Read the fine print in all agreements and be aware what will happen if the firm transfers to another provider.

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4 types of categories that fall into the cloud computing services such as infrastructure as a service(IaaS), Platform as services(PaaS), Serverless computing and Software as services(SaaS). The client/business can choose their needed services and security. Cloud service can also offer online applications, stored backup-files test and build applications and many more. Not only the business can take advantage of it, even the ordinary people/user.

Technology was stabilized on the 20th century and it was improving day by day until it reaches where it is now. We know for sure that this is not the limit of the technology, it will improve and it will never end in improving.

Encrypt

In the security aspects of cloud computing, encryption is the basic and the most reliable security services of cloud. It creates virtual walls/protection for your infrastructure. Although some encryption solutions required an on-premise gateway encryption which does not work well in cloud big-data scenarios.

That’s why it is important to know what kind of services you need to for cloud as many services can offer. In the recent update for encryption, there is called split-key encryption are tailored specially to improve the cloud computing security to provide infrastructure solution while keeping the encryption keys safe and put the ease of business owner.

To maintain a reliable security, split-key encryption was made. While solution was made to maintain the best security, threats(black hat – bad hacker) is also evolving in unimaginable pace, where they can earn money through illegal thing or destroy the reputation of its competitor business for money. That’s why it is important for business/IT to have updates on technology trends like in robots.net (where they have the latest and updated trends in terms of technology).

You need to know about the law and security certificate

There are laws about storing data and it’s security for its client, in the US these include data privacy of information protected by the law. There are payment card which protects the safety of online transactions, HIPAA(security of data information of its patient which is a health insurance portability and accountability) and many more.

Regarding the security and compliance issues, any cloud providers and customer discuss and agreed regarding the liability of(getting, loss or shared information) that must be resolved by the provider(terms and agreement signed by both parties).

To determine how safe the cloud computing services. They must know the services and liability of the provider as for today there are many cloud services providers that can offer you services. The IT/Business owner must know the limit/what they are needed or targeted for using such services.

There are also standard security certificates that are very helpful to know what measures are undertaken to secure the host for its valuable data. Additional security that provider must have if they their client wants to secure the data(like HIPAA where their information must be kept safe and secure) the provider must have a firewall security, antivirus and the most important is the anti-intrusion detection.

Know and understand where your data and it’s resources

Provider of cloud services or host stored more than one customer’s data (depends on how their capacity is) stored in one server(shared), There are chances that other customer/user may view the data(if you have the same server). To prevent such happening, they came up with a solution as to handle sensitive information(user and password and it’s host URL) it includes in the cloud computing to isolate the proper information and logical storage segregation by the provider per client/customer.

Services like firewall and intrusion detection was included by the provider and data encryption to prevent any intrusion on the server. You also need to know where your data stored so when you terminate the services to your provider or change a provider(unsatisfied with your services), you know where data ism that’s why you need to have a dedicated server where it stored your data and it’s data flow for cloud computing services.

Testing

This is ignored most of the client, it may be a small deed or indeed(they trusted the provider) but it can make a big difference if you do testing and not. Testing the credibility and its security is important(in need if the data and information stored in the cloud is very crucial) to test the security and prevention for any intrusion to the server/system.

Hiring White Hackers(Infiltrate the system for testing or what we call good hacker) do testing for any scanning vulnerability scanning and assessments are important for a crucial data storing on cloud. If a white hacker easily penetrates the security(firewall and intrusion detections) means that the provider has weak security so you can decide to change provider as early as possible.

The white hacker can also point out the security weaknesses in computer system or your network and can advise you to change the security or upgrade if necessary before the (black hacker) can take advantage of it. It is really important to test not only the provider of cloud but also the company/client security network/system. Hackers can also get data within the company/clients network(if they cannot get any information on the cloud).

Back-up

Cloud advantage is your file is very secure even if you lost your work(it always save up the cloud when the changes were made). Even when your hard drive was burned/broken or maybe lost, you can always retrieve your data. Some or most the client doesn’t want only one data stored, they can be more secure if they know they have at least one or two more backup aside from cloud.

The advantage of local backup is when you lost your internet(you cannot access the cloud and your data and if its a crucial moment when you needed it the most) at least you can retrieve it locally and still can access it, you can control the business more effectively as you can be sure that even when the internet is down, you can still retrieve and access your data.

Creating a local server is an effective way of data back-up or have an external drive to store your data(must be password protected). Although the cloud can save data automatically, it would not hurt the business/client to have one or two back-up on hand.

Takeaway

Cloud has many advantages and help business to protect its data and store it virtually, You can have unlimited storage and the ability to share and process information fast and reliable but it also has some issue where if you don’t have/lost internet connectivity, you cannot access or even get your data if you don’t have backup locally.

Client/Business owner can enjoy the full benefits of cloud but they also need to put it in their mind to have a local backup(server) to control their business more efficiently. Having cloud computing services and local server is the best setup for the business. The good side for cloud is the provider and the client share the same responsibility on protecting the data.

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