No matter what industry you’re in, there’s no doubt about it: you need to build a website, and your website needs a blog. Without a blog, you’ll quickly fall behind your competition in search engine results pages (SERPs). With that in mind, it isn’t just enough to learn how to start a blog: you also have to learn how to promote it.

Even the best, most established businesses still brainstorm creative ways to promote their blogs and generate reader interest. But with so many businesses and blogs crowding the landscape across every industry, finding unique promotional methods isn’t always easy. Here are five creative ways you can attract new readers to your blog:

Get Involved In the Community

As a business owner and blogger, you should go where your customers go. Start by getting involved in your online community. You may not realize it, but every industry has its own group of forums and boards where users go to share their stories, trade advice, and solicit feedback. All it takes is a little digging. For example, on Reddit alone, you’ll likely find several subreddits relevant to your business, where you can participate in discussions and spread awareness. However, it’s important that you use these forums for engagement purposes only; too much promotion will diminish your credibility and could even result in a ban from the forum moderators. And don’t forget to use social media listening tools to keep track of social discussion.

Answer Quora Questions

If you don’t already know, Quora is a question and answer platform where users can ask questions and receive accurate, insightful answers from professionals and other experienced individuals. Many questions have already been answered, which makes it an evergreen source for users asking similar questions. With the right strategy, you can find success with Quora.

Some of the biggest names in business have turned to Quora to answer questions relevant to them, including billionaire Mark Cuban. Start by creating a Quora profile. Search through questions in your industry and take your time creating detailed, well-researched answers to the questions that are most important to you.

Consider Content Syndication

Content syndication is the process of re-publishing content that you own on third-party sites. By reposting content, you can expand your reach even further. This is an especially great tactic for newbie business owners with recently-launched blogs. It can be frustrating to spend a substantial amount of time working on content and watch it go unnoticed.

Anytime your article is syndicated on another site, you’ll receive the credit with a byline, as well as a backlink to your site—which ultimately helps boost your SEO as well. Some of the biggest publishers use content syndication on their site, like Business Insider, FOX News, and Entrepreneur. Search for syndication-friendly blogs in your industry that publish content from multiple others. You can also republish on platforms like LinkedIn and Medium, where your content is more likely to get noticed.

Get Involved With Podcasts

Podcasts are becoming increasingly popular. According to Edison Research, 44% of Americans have listened to at least one podcast before, and 26% of Americans listen to podcasts on a monthly basis. No matter what industry or niche you’re in, there’s a podcast that covers it.

There are two ways you can approach podcasts from a promotional perspective: by paying for a paid/promotional podcast, or by being a guest on a podcast. Both tactics work in the same way PR does for traditional publishers: outreach is key. For instance, you may have noticed sponsored stories in magazines. Similarly, many podcasts sell spots on their shows. On the other hand, you can reach out to podcasts you’re interested in, letting them know why you’d make a good guest on their show and how you’re relevant to their listeners.

Build a Roundup Post

A roundup post summarizes expert advice from professionals in a particular field, centered around a particular topic or question. This compilation of answers can offer tremendous value to the reader. But most importantly, it allows you to connect with established individuals in your field. And when you quote them for a roundup piece, chances are they’ll share it—increasing your backlinks and further spreading awareness. This is a great way to capture audiences that are highly relevant to you, without having to do much more.

Start by thinking of a topic or question that’s important in your industry, and then build a list of influencers who can contribute. As you work through the outreach process, be as succinct as possible—too much email copy can get lost in translation, and cause them to lose interest. You can also use the Help a Reporter Out (HARO) tool to attract experts to you.

The post 5 Creative Ideas for Promoting Your Business Blog appeared first on Blogsolute.

But the same cannot be said in the case of promoting an app or mobile app marketing. This is because app promotion requires to study the targeted market in-depth and construct a marketing strategy for the app accordingly. The mobile app marketing also comes in handy if you are looking you get traction on major play stores like the Apple App Store and Google Play Store.

Along with this, app developers and app owners should also keep themselves up-to-date with the latest mobile app marketing trends and construct their plan accordingly. To get this point across more effectively, let’s start by covering the major segments related to mobile app marketing and the role of social media in it.

Ways To Boost Your Mobile App Marketing With Social Media

There are a number of ways that can be used to promote your newly built mobile application on social media, here are some of the most effective ways to boost your app marketing app marketing with social media: 111

User Generated Content (UGC)

When it comes to the content, your first and foremost thought should be to create the content that can further provide the app users with some relevant information. So always aim to create value based data and focus more on UGC (User Generated Content) that is informative, high quality and unique in nature.

This way you can assure that developing value-based content is keeping your target audience engaged and hence increasing the user engagement rate as well. For instance, video content is at its peak this year so why not create interesting videos with respect to your app and share them on social media platforms like YouTube, Twitter, Facebook etc.

Rewards

One of the things that are highly effective in attracting users to your platform or in our case, to your mobile apps is rewards. Yes, that’s right! The reason behind this is that customers require a little push or motivation in order to perform the desired action that is beneficial for a business.

There are various methods that you can be used to encouraging the targeted users to download the app or refer it to their friends and family like additional credits and rewards. For example, in a gaming app, users tend to get virtual currencies for completing the mentioned tasks.

Social Media

Hundreds and thousands of users access this social media platform on a daily basis, making it one of the leading social media platforms out there. Many marketing experts use Twitter to get updated with the latest news and occurrences happening all around the world. So one can even say that ‘one right tweet and you can go viral on twitter’.

Even if you do not manage to get viral, you will certainly get more exposure. For agencies managing multiple projects, it is recommended to have marketing plan template which will be helpful in storing all the campaign information at one place.

Feedback

Another thing that plays a very crucial role in the process of mobile app marketing is the feedback i.e. the reviews and options of the users about your application. There are two main types of reviews i.e. positive review and negative review.

Here both of these reviews are equally important as positive ones tells you about the app features that users are liking and on the other hand, negative review throws light on the part of the app which needs improvement.

By keeping the above-mentioned points in mind, you are not only marketing your mobile app in a cost-effective way but also making the most of the different resources available to you through the means of social media.

What are the Do’s and Don’ts of Using Social Media?

Now that we have covered some of the most effective ways to boost your mobile app marketing with different social media platforms. It’s time to cover some major do’s and don’ts of using social media for the purpose of mobile app marketing:

• Do: As mentioned above, Twitter is one of the most powerful social media that you can get your hands on and the best part os that it is free. It not only allows users to interact with other users but also offers the opportunity to get updated with the latest activities, achievements and so much more. So make sure to promote the digital products and services provided by your app on Twitter.
• Don’t: A lot of app developers, app owners, and users might think that it is okay to delete negative comments but it is not. A mobile app with only positive reviews and feedback looks suspicious and people tend to consider them as fake. Here having a little bit of criticism can be actually constructive for your mobile application.
• Do: Another thing that you can do is request the app user to participate in your application. For this, you can directly invite potential users to your mobile app or else engage them with relevant questions that are somehow related to your app. For instance, you also have the option to ask the users to take surveys so that you can get a better understanding of what your target audience is actually looking for.
• Don’t: Last but not least, always make sure that you delivering content that is relevant to your targeted user base. This is mainly because sharing relevant information on social media platforms like Facebook and Instagram will make the user lose their interest in your mobile app as it may not be of any use to them. You can always go ahead and add a little bit of humor to make your content more exciting for the readers.

So these were some of the major dos and don’ts that cannot skip your mind especially if you are looking forward to making the most of different social media platforms for marketing your app.

The post How To Effectively Use Social Media For Mobile App Marketing appeared first on Blogsolute.

“What Exactly Makes a Video Engaging?”

Before you can start to create engaging videos however, you need to know what it is that makes a video engaging. The definition of video engagement and the methods by which it is measured can vary, but ultimately it is a way to gauge the impact of a video on viewers.

To accomplish that engagement measures two different types of factors:

• Viewer retention that is measured based on the average view length and completion rate.
• Reactions that is measured by the number of shares, likes, comments, ratings, and other reactions.

Although it is a bit subjective, the bottom line is that if you want your video to be engaging your goal should be to retain viewers and try to encourage them to react to your videos.

Retaining Viewers in Social Media Videos

In order to keep viewers watching you need to keep them interest – and it should go without saying that finding a topic that they find useful is a big part of that. Aside from that however there are several other steps that you should take in order to retain viewers and ensure that they don’t end up clicking away:

• Create videos with short durations

Social media videos tend to steadily lose viewers over time, and so the longer your video is the fewer viewers you can expect to retain.  If you want to engage viewers it is important to avoid that, which is why it is best to create videos with short durations instead.

As a general rule you should keep your videos under 1 to 2 minutes in length, though in some cases you may want to create videos that are shorter than that. The optimal duration for videos will vary based on the social media platform and your target demographic – and you may need to experiment a little to find what works best with your viewers.

• Try convincing viewers to keep watching within the first 8 to 10 seconds

While videos will steadily lose viewers over time, most tend to lose a sizable number of videos within the first 8 to 10 seconds due to the fact that viewers will decide whether or not to keep watching in that timeframe. As such you need to convince them to keep watching right off the bat, by using a hook that provides them with a reason to stay.

To be more specific, try highlighting the benefit they stand to gain by watching the video and let them know how it could help them.

Both these steps should help you to dramatically increase the number of viewers that stay and watch your videos – and that will then give you the opportunity to try to encourage them to react to it.

Provoking Reactions with Videos

People react to social media videos for a variety of reasons, but there are several basic factors that prompt them to do so. It is important that you understand those factors, and incorporate them into your videos:

• Visuals

The main strength of videos lies in the fact that it can deliver information visually, and viewers find that more appealing and easier to digest than other types of content. Because visual information is absorbed more easily, you are going to be able to engage viewers and get them to react more frequently if you make it a point to ‘show’ the message instead of just ‘telling’ viewers about it.

• Emotions

More often than not the decision to share, like, comment or react to a social media in other ways is an emotional one. When viewers watch videos that trigger their emotions, they feel drawn to it and want to show it to others or respond to it in turn.

Incorporating any type of emotional trigger can help to increase your video’s engagement – though as a rule it is best to stay positive. As a starting point you could try to create funny, inspiring, entertaining, or surprising videos.

• Questions

One of the easiest ways to get viewers to react to your videos is to simply ask them a question. Quite frankly you’d be surprised how many viewers will react to your video simply because you invited a response from them.

Each of these factors can help you to create social media videos that viewers actually feel driven to react to – which will cement its engagement.

Final Words and Tips

Based on everything that is listed above you should be able to create far more engaging videos for social media – but there are a few other notable tips that you may want to be aware of:

• Try creating live videos as the engagement levels they have been proven to be able to engage viewers far more effectively than conventional videos.
• Make sure the video and audio quality is top notch or it will put off many viewers.
• Add captions and subtitles so that your video can be watched even if it is muted, as is the case with a significant number of social media views nowadays.

As much as it is important to create high quality videos that look good, engaging videos don’t necessarily need to be expensive to produce. In fact if you’re able to record high quality videos and tidy them up with an editor, you should be able to keep your cost low. For example you could use Movavi Video Editor and may want to find out more about it here.

If you use everything listed above, your videos should be much more engaging. Just be sure that you track the engagement of all the videos that you publish and learn from them – so that you can gradually improve each video that you publish.

The post How to Start Making More Engaging Videos for Social Media appeared first on Blogsolute.

Planning the best social media strategy for your business is the trickiest thing for every social media strategists or entrepreneurs. Social media tools help you monitor the growth and popularity of your brand among the customers. It is effective enough that search engine optimization companies such as redrainseo.agency are implementing this strategy to increase online traffic. Listening tools are very important to understand what people care the most about your business.

This can make the planning simpler and more fruitful. Money spent on social media may go waste if you fail to share good content. Contentmart is the best solution to create shareable content.

How effective are Social Media Listening Tools?

It is necessary that you choose the right social media tools that fit for your business and you must know different ways to use it in order to persuade your consumers. This will lead to more engagements which will convert into loyal customers in the future.

Study and research about popular social media platforms like Facebook, Twitter, Pinterest, LinkedIn, Google+, Slideshare, YouTube and blogs. Leverage your brand by using the most functional social media tracking tools and understand the true potential of your business. Also, share valuable content written by professional writers from Contentmart to make a positive impact on viewers. There are applications which can help you manage almost every social media platform from just one dashboard.

This is very helpful as it can easily track the engagements of each platform separately and also allows you to compare them with your competitors. Social media monitoring companies are getting good business due to the growing demand for monitoring tools, is just one of the tools companies use, since they can also monitor other information as employees data using systems that offer Accurate Clocking that payroll managers will love since will cut costs.

What makes social media so impactful for brands?

If you have groundbreaking social media strategies, you need the best suitable social media listening tools. These tools should match the level of your well planned strategies to make every social media campaign successful. Advertising on social media is the best decision for your business as it has several benefits like better brand recognition, increase in conversion rates, guaranteed ROI and valuable customer insights.

Does social listening make any difference to brands?

People could spread rumors and mislead your potential customers about your brand and this can majorly affect the overall brand image. Scanning regularly every platform is really not required if you have an automated social listening platforms which will alert you and help you monitor the views about your brands. Social listening is one of the best sneaky ways to maintain brand awareness.

Research well before investing into social media listening tools

Social listening or social monitoring is basically the process of checking what’s being said about a particular brand or company. Social Media listening tools are a good investment as it helps Omaha SEO online marketing companies manage their social media accounts without much technical knowledge. But you must know how to make the best use of these tools. Do your research related to the functioning of these tools before you plan to invest in them. Keep a watch on what the customers think about your brand and soon you will figure out which social media platform needs more attention. There are a variety of social media listening tools available, but you need to invest in the best performing tools to get the desired results. After all, any investment that you make for social media marketing is worth your time and money, that’s what every Long Beach SEO Expert recommends. To create a strong presence on social media, hire experienced writers from Contentmart and create valuable content.

Although new monitoring tools are introduced every year, these are some of the free listening tools that are popular among marketers:-

Social Mention– This amazing tool can monitor more than 100 sites and display the data with numerical rankings on the basis of four groups: Strength, Sentiment, Passion and Reach. If you wish to receive live updates, then this is the tool you need for your marketing strategies. Social mention replaced Google alerts and is currently used by 5 Lakh companies.

Talkwalker– Talkwalker is the perfect tool if you are looking for the overall performance of your brand mention. It has distinctive features like virality map to know which tweet, Facebook post or news article is getting viral through different social media channel or in any particular geographic.

TailWind– This is one of the quirkiest app as it will update you if someone pins something from your website. You will come to know if someone mentions you regarding your product or posts on Pinterest. This will give you a vague idea about what works for your customers.

Hootsuite– The best part about Hootsuite social listening is that you can manage all your social media accounts from anywhere anytime just by installing Hootsuite mobile app.

Final verdict- Do you like to hear about your brand from people? Are you willing to make some changes based on the feedback of your consumers? Well, then you must optimize the right listening tools to grow your business and to obtain the desired results. Because the truth is, “A brand is no longer what we tell our consumers, it is what they tell each other”.

The post Why Brands use Social Media Listening Tools? appeared first on Blogsolute.

Dear Blogsolute,

How can we get exact link (URL) of a share-post of an article ON OUR WALL, which we shared from another media like online news paper etc. I’ll clarify more. Suppose, I shared a news link of Times of India on my Facebook wall (with my own comments).

Then, I want my friends to come to my wall and read/comment/like on it. But when I’m trying to extract the link (URL), I’m getting the link of that original media’s news link and not the link directed to my Facebook wall. I want my friends to be directed to MY FACEBOOK WALL POST ONLY, NOT TO TIMES OF INDIA’S NEWS LINK.

Sincerely,
Christo Chandy

[sws_divider_basic]

Dear Christo,

I understand your problem and it is evident because Facebook hasn’t given any such option directly. Fortunately, it is not difficult to get permanent link to any Facebook post whether on your wall or posted by someone else.

All you have to do is get the link of Time stamp of that post.

By time stamp, I am referring to Date and time of that post. Just right click and ‘Copy Link Location’. Now paste it and share the link with your friends. It will be directed to your Facebook post with comments and Likes not the share news link.

Hope that’s clear and from now on, you and your friends will be able to share any Facebook wall post or status easily.

Sincerely,
Blogsolute

Facebook URL

The post How to get Direct Link URL to Facebook Wall Post or Status appeared first on Blogsolute.

It is always difficult to hang on to different tabs and keep a constant check on building notifications. You wish either all your friends would be on one network or there would be a platform that would link all these wonderful social media channels, catering to your wide connections of friends and acquaintances, which has very subtly oozed in to every crevice of life demanding unnerving attention.

Chime is a tool that aggregates notifications from a wide scale of online networking:

• Gmail (emails)
• Reddit (comment replies and personal messages)
• Facebook (notifications)
• Twitter (mentions)
• Linkedin (notification and invitations)
• Quora (notifications and messages)
• Github (notifications)
• Flickr (mail)

And the list goes on, yet the option of choice rests with you.

Chime is an ingenious tool not to forget, secure and easy to handle. It would help you lighten the pressure on your browser by doing away with mini-notification extensions of individual apps only to be replaced by one single ‘chime extension’. Chime maintains your privacy as there remains no server-side code, so all the data remains where it is supposed to be – on your PC.

The free-online-tool does NOT require you to sign in again and again into the several portals, thus making the usage simple and easy with appealing design. You just need to login via Chrome and Chime app will detect it automatically. Henceforth, it continuously monitors it for new notifications. Yes, you can close the tab and continue working on others.

[alert-success]Best Chrome Extensions for Google Chrome[/alert-success]

The only glitch with the app seems to be its compatibility, which solely lies with Chrome.  Another irony of the app is, it does not ‘chime’, so as to say it lacks sound notifications. You will just notice a pop up from bottom-right of screen and you also access unread notifications later from extension button besides address bar.

Though, the app covers a lot of social networking hub it still requires to add a few more to make it a complete confluence, like Yahoo and YouTube. So, if you are looking for something which can bring all social network notifications at one place, Chime is for you.

{rating}

[button-green url=”http://chimeapp.com/” target=”_blank” position=”left”] Install Chime [/button-green][clear]

The post Get Social & Email Notifications at One Place Without Separate Login in Chrome Browser appeared first on Blogsolute.

The depth of the thought extended and as the line went ahead, as I started analyzing why Twitter has not made it “huge” in the Indian market as its fierce competitor Facebook.  A question then popped up – “Is Twitter not meant for Indian crowd?”

The answer was like a bolt from the blue. The Business Development VP of Twitter said that “Twitter is not a social network, it’s a place to get fast Instagram views and get your opinion across all social media platforms, rather it is a NEWS network”. (No this is not a TYPO!!) From a certain faraway point, we might just agree to Thaus’ comment, for how many times do we see NEWS update on Facebook.

The comment made it clearer, why Twitter has seen such cold shoulder from the Indian crowd. Marketers’ need to understand and create an inclusive niche reaching out to potential non-users primarily and then assemble its clientele.

[alert-success]10 Reasons: Why You Should Join Twitter[/alert-success]

Following are the major reasons I noticed why Indian People join Twitter:

• There is a buzz around about the word ‘Twitter’ and they just want to know about it.
  Thanks to Print and Digital Media.
• Their favorite Celebrity is now in Twitter so, they just hope to have a conversation with them.
  But, Twitter is not Chat.
• Bought a new smartphone and there is a bird icon application on Homescreen.
  Just because it is there, let’s try it out.
• Twitter is just another social network like Orkut or Facebook.
  Unfortunately, the answer is No.

The above assumptions then create problems for them to adapt with Twitter. Expectations aren’t met and then conclusion is derived that Twitter isn’t meant for them.

Indian crowd remains social at Facebook, creating new updates with chipped nails, broken stilettos’, lost and won CS and PS and claims its NEWS updates from either Arnab Goswami and his heated debates or  NDTV and AajTak. It has been less of an attempt to receive personalized news feeds, since Twitter is a NEWS network. That might be the reason ‘the bird’ credibility lies at the equator.

Why do you prefer Facebook above Twitter, Tell your story.

The post Why Twitter isn’t Popular Like Facebook Among Indians? appeared first on Blogsolute.

A significant percentage of peoples’ lives each day be it updating their status, sharing photos or videos, getting in touch with their friends or plain old time-pass with games or apps.(Farmville or Cityville anyone?)

The masses are with Facebook, but there are a few others who are really not interested in all the features that Facebook has to offer and are irritated by the constant mails from their friends regarding game invites and status updates.

They had jumped on the Facebook bandwagon along with their friends, but are now regretting it. This article shows you how to deactivate and even delete your Facebook account.

Deactivate Facebook Account (Temporary Delete)

Login your Facebook account.

Go to Account -> Account Settings.

Click on Deactivate.

A new page will open which shows the people who will miss you on Facebook. Give your reason for deactivating your account.

Check the box for not receiving any more mails from Facebook and click on Confirm.

Your account has now been deactivated. This is however a superficial measure. Your account is still on Facebook along with all your personal data, it’s just not being used right now. A deactivated account can be reactivated at any time.

[alert-success] How to get over Facebook Addiction [/alert-success]

Delete Facebook Permanently

If you want a more permanent measure such as deleting your Facebook account, go here.

Click Submit and you will be asked for re-entering password followed by Captcha. Now, account should be deleted in 14 days. Not really Facebook needs two weeks to delete your data from their servers. But, I think 14 days are given as grace period by Facebook just to test out your temptation. If at all, by chance or your addiction, you login to Facebook from any device, they gain a customer back.

The post Facebook Deactivate vs Delete: Know the Difference and How To Do It appeared first on Blogsolute.